Market share of Android

Research company Canalys estimated in the
second quarter of 2009 that Android had a
2.8% share of worldwide smartphone
shipments. [171] By the fourth quarter of
2010 this had grown to 33% of the market,
becoming the top-selling smartphone
platform. [20] By the third quarter of 2011
Gartner estimated that more than half
(52.5%) of the smartphone market belongs to
Android. [172] By the third quarter of 2012
Android had a 75% share of the global
smartphone market according to the research
firm IDC.[173]
In July 2011, Google said that 550,000 new
Android devices were being activated every
day, [174] up from 400,000 per day in May,
[175] and more than 100 million devices had
been activated[176] with 4.4% growth per
week. [174] In September 2012, 500 million
devices had been activated with 1.3 million
activations per day. [177][178] In May 2013, at
Google I/O , Sundar Pichai announced that
900 million Android devices had been
activated. [179]
Android market share varies by location. In
July 2012, Android's market share in the
United States was 52%, [180] and rose to 90%
in China. [181] During the third quarter of
2012, Android's worldwide smartphone
market share was 75%, [173] with 750 million
devices activated in total and 1.5 million
activations per day. [178]
As of March 2013, Android's share of the
global smartphone market, led by Samsung
products, was 64%. The Kantar market
research company reported that Google’s
platform accounted for over 70% of all
smartphone device sales in China during this
period and that Samsung's loyalty rate in
Britain (59%) is second to that of Apple (79%).
[25]
As of November 2013, Android's share of the
smartphone market is said to have reached
80%. Indeed, during August, September, and
October 2013, no less than 261.1 million
smartphones were sold overall, with about
211 million smartphones running Google's
operating system.[24]